diff --git a/articles/context_processors.py b/articles/context_processors.py
index d51fd98..65b429d 100644
--- a/articles/context_processors.py
+++ b/articles/context_processors.py
@@ -37,3 +37,7 @@ def git_version(request):
         version = "latest"
         url = settings.BLOG["repo"]["log"]
     return {"git_version": version, "git_version_url": url}
+
+
+def plausible(request):
+    return {"plausible_domain": settings.PLAUSIBLE_DOMAIN}
diff --git a/articles/templates/articles/analytics.html b/articles/templates/articles/analytics.html
new file mode 100644
index 0000000..97863ae
--- /dev/null
+++ b/articles/templates/articles/analytics.html
@@ -0,0 +1,3 @@
+{% if plausible_domain is not None %}
+<script async defer data-domain="{{ plausible_domain }}" src="https://plausible.augendre.info/js/plausible.js"></script>
+{% endif %}
diff --git a/articles/templates/articles/base.html b/articles/templates/articles/base.html
index da67a0e..c60fa6c 100644
--- a/articles/templates/articles/base.html
+++ b/articles/templates/articles/base.html
@@ -11,6 +11,7 @@
     <script src="{% static 'toggle-dark-mode.js' %}" async></script>
     <link rel="alternate" type="application/rss+xml" title="Gab's Notes » Feed" href="{% url 'complete-feed' %}">
     {% include "articles/favicon.html" %}
+    {% include "articles/analytics.html" %}
 </head>
 <body>
 <nav>
diff --git a/articles/tests/test_articles.py b/articles/tests/test_articles.py
index 6e5488d..4891c07 100644
--- a/articles/tests/test_articles.py
+++ b/articles/tests/test_articles.py
@@ -42,3 +42,20 @@ def test_access_article_by_slug(client: Client, published_article: Article):
     content = res.content.decode("utf-8")
     assert published_article.title in content
     assert published_article.get_formatted_content() in content
+
+
+@pytest.mark.django_db
+def test_has_plausible_if_set(client: Client, settings):
+    settings.PLAUSIBLE_DOMAIN = "gabnotes.org"
+    res = client.get(reverse("articles-list"))
+    content = res.content.decode("utf-8")
+    assert "https://plausible.augendre.info/js/plausible.js" in content
+    assert 'data-domain="gabnotes.org"' in content
+
+
+@pytest.mark.django_db
+def test_doesnt_have_plausible_if_unset(client: Client, settings):
+    settings.PLAUSIBLE_DOMAIN = None
+    res = client.get(reverse("articles-list"))
+    content = res.content.decode("utf-8")
+    assert "https://plausible.augendre.info/js/plausible.js" not in content
diff --git a/blog/settings.py b/blog/settings.py
index 67684cf..d3b1625 100644
--- a/blog/settings.py
+++ b/blog/settings.py
@@ -100,6 +100,7 @@ TEMPLATES = [
                 "articles.context_processors.drafts_count",
                 "articles.context_processors.date_format",
                 "articles.context_processors.git_version",
+                "articles.context_processors.plausible",
             ],
         },
     },
@@ -184,3 +185,5 @@ BLOG = {
 }
 
 SHORTPIXEL_API_KEY = os.getenv("SHORTPIXEL_API_KEY")
+
+PLAUSIBLE_DOMAIN = os.getenv("PLAUSIBLE_DOMAIN")
